Lancashire’s visitor economy has a leading role to play in our county’s future prosperity

Lancashire offers a rich and diverse mix of visitor experiences, whether for a short break, holiday or day out. With its stunning rural landscapes and outdoor offer, including cycling and walking; rich cultural heritage and extensive calendar of festivals and events; its coastal plains and resorts and its reputation for locally produced food and drink, Lancashire has the strong foundations for delivering outstanding visitor experiences.

As the designated Destination Management Organisation for the county, Marketing Lancashire take a strategic lead in promoting the county on a national and international stage supporting a tourism sector circa 4,000 businesses; the county’s visitor economy comprises thousands of businesses from a host of sectors and not just those that obviously serve visitors, such as accommodation and visitor attractions. The industry and its supply chain is complex and multifaceted and therefore partnership working and collaboration is at the heart of this approach.

VisitLancashire.com, offers a tantalising glimpse into a county covering 3,075 km2 of England’s North West. There is something for all visitors, with countryside, canals  and the famous Lancashire coastline. There is the unique, wildlife rich Morecambe Bay in the north to the flat and fertile coastal plains around Ormskirk and the Ribble Estuary. The world-famous seaside town of Blackpool with its iconic Tower in the west to the undulating fells and moorland of the Forest of Bowland Area of Outstanding Natural Beauty and the famous Pendle Hill in the east, visitors to Lancashire are truly spoilt!