Invest in Lancashire Logo Awarded B Corporation Certification - Invest in Lancashire

20th April 2022 Categorised in Uncategorised



After a rigorous application process, Lancaster-based digital agency has been awarded the highly coveted B Corporation Certification.

Aaron Crewe and Members of Novi Team at Lancaster offices

The B Corp Certification is awarded when a business or organisation meets and can demonstrate high standards of performance, accountability, and transparency in practices such as employee wellbeing, environmental sustainability, and charitable efforts.

These certifications are determined by a series of goals, each of which earns points if met by a company. The average score for businesses is 50.2 and a business must hold a score of 80 to qualify for a B Corp Certification.

There are only 3000 B corporations globally, only 14 PPC agencies, and less than 50 SEO agencies worldwide, which is now a part of with a score of 92. have done extensive work with the likes of The Carbon Trust, Logs Direct, and Fuuse to name just a few, and they have always been committed to having a positive impact on the world and the people they work with. The application process has taken six months to prepare for and they have invested over 100 hours of time in order to achieve this certification. In doing so, have made significant advancements to their company practices. Managing Director Aaron Crewe said: “We have learned a great deal as a business throughout the application process and have taken strides to building a more sustainable and charitable business. We knew the process would highlight areas for improvement for, but we will continue to push ourselves to grow and improve even further. Our goal is to hit a score of 120, and we’re already well on our way!

“We are constantly balancing the 3 Ps at; People, Planet, and Profit. We hope that, in achieving this certification, we can continue to grow and work with more like-minded businesses who care about the planet and want to make a difference.”

With a team of 20-employees across the UK, is an award-winning B2B SEO and PPC specialist agency, using automation, AI, and machine learning to deliver campaigns for over 300-clients in the UK and around the world.

For more information on’s B Corporation certification, or to learn how’s services can make a difference to your business, go to

Latest news:
  • Invest in Lancashire Returns to UKREiiF 2024, Showcasing County’s Investment Potential Read more
  • Devolution announcement heralded as ‘amazing news for county’ Read more
  • Lancashire Funding Hub launched to better connect businesses with funding providers Read more
  • Bidding Round Goes Live for Preston’s UK Shared Prosperity Fund Projects Read more
  • New investment prospectus shows why Lancashire is THE place to do business Read more